Pioneering Travel Insurance: AXA and HK Express Lead Asia’s Tourism Industry with Cutting-Edge Flight Delay Protection and Flexible Travel Coverage

AXA Hong Kong and Macau (AXA), in partnership with HK Express Airways (HK Express) and AXA Partners, have launched an innovative complimentary flight delay parametric protection. This exclusive offering, available to HK Express customers purchasing the U-First package, marks a significant milestone, making HK Express the first airline in Asia to provide such parametric delay benefits.

The U-First service, which already offers priority check-in and express boarding, now includes automatic flight delay protection for travelers purchasing the package at least 48 hours before departure. In the event of a flight delay exceeding 90 minutes, eligible passengers will automatically receive either a worldwide Airport VIP Lounge Pass, valid for six months, or a cash compensation of HKD 80 for departures from Hong Kong. Importantly, this protection requires no additional registration, as flight details are monitored in real-time for seamless customer experience.

Innovative Protection for Modern Travelers

Kenneth Lai, Chief General Insurance Officer at AXA Hong Kong and Macau, emphasized the company’s commitment to delivering innovative, customer-centric protection solutions. “This flight delay parametric protection is designed to meet our customers’ needs with simplicity, transparency, and efficiency. Through our partnership with HK Express, we aim to continuously enhance the travel experience by offering fast, convenient protection.”

KK Ong, Commercial Director of HK Express, reiterated the airline’s dedication to affordability and flexibility. “As Hong Kong’s only low-cost airline, we’re not just about low fares. We empower our customers to enhance their travel experience with value-added services like U-First. With AXA’s cutting-edge insurance solutions, we ensure our passengers can enjoy worry-free travel, even when faced with unexpected delays.”

Enhanced Travel Insurance Options in Key Markets

AXA and HK Express are extending their innovative insurance solutions to travelers in Mainland China and South Korea, supported by AXA Partners. Passengers in these markets can purchase single-trip travel insurance via HK Express’s WeChat mini-program or designated webpages. These initiatives underline AXA’s goal to provide accessible, flexible travel protection across Asia.

Adelane Mecellem, Regional CEO at AXA Partners, highlighted the significance of this partnership. “This collaboration demonstrates AXA Partners’ expertise in travel insurance and showcases our ability to improve the travel experience at every stage of the journey.”

Special Offers for Personal Accident Coverage

To celebrate the strengthened partnership, AXA is offering a limited-time promotion on its “SmartProtect Plus” personal accident insurance. HK Express customers can secure coverage at a 50% discounted premium, with annual costs starting as low as HKD 183, equivalent to just HKD 0.5 per day. This promotion is available until April 30, 2025, with limited quotas on a first-come, first-served basis.