Prudential launches enhanced “PRUChoice Travel” Insurance Plan to elevate travel experiences with comprehensive protection

HONG KONG, June 26, 2025 /PRNewswire/ — Prudential General Insurance Hong Kong Limited (“Prudential”) today announced the launch of the upgraded PRUChoice Travel Insurance, which features new protections including coverage for travel interruption due to kidnapping, overseas medical expenses for accompanying furkids, as well as trip cancellation or curtailment resulting from a furkid’s injury or illness. This enhanced plan is designed to offer customers more comprehensive travel protection, enabling them to enjoy every journey with greater peace of mind.

With public enthusiasm for travel on the rise, emerging trends are reshaping the tourism landscape. A recent travel insurance survey commissioned by Prudential^[1] revealed that 31% of respondents plan to embark on three or more trips in 2025. Among pet owners, 45% indicated that ensuring proper care for furkids during their travel is a key consideration. The concept of pet-inclusive traveling is growing with the rise of pet-friendly communities. Hotels, airlines, and travel service providers are upgrading amenities and services to accommodate pets, encouraging more “pawrents” to travel with their furkids. 

The survey also found that 74% of respondents consider personal safety a major concern when traveling. According to data from Hong Kong government, authorities received 28 requests for assistance from Hong Kong residents detained in Southeast Asian countries^[2] between 2023 and January 2025. With growing public awareness around travel safety, comprehensive travel insurance is more essential than ever. Moreover, 43% of respondents identified flight cancellations or delays as one of their top concerns. 

Michael Han, General Manager of Prudential General Insurance Hong Kong Limited, said: “Hong Kong people’s enduring passion for travel has fuelled a growing demand for travel insurance. As market needs continue to evolve, we are committed to leading the way with the launch of the upgraded PRUChoice Travel Insurance, offering market-first protections including kidnapping coverage and overseas furkids medical expenses. Our goal is to offer our customers comprehensive travel protection that ensures a hassle-free journey.” 

The upgraded PRUChoice Travel Insurance offers comprehensive travel protection for customers

Prudential has introduced the upgraded PRUChoice Travel Insurance, offering equal personal accident coverage for children, adults and seniors. It also provides protection against trip cancellations caused by unforeseen events happening in Hong Kong and trip destination such as severe weather. In addition, the plan incorporates a range of pioneering coverage features designed to meet the diverse protection needs of customers. Key enhancements include:

New features

Details

Overseas
medical support
for furkid s

[First -in-market] Provides coverage of up to HK$10,000 per trip for overseas medical expenses incurred due to
illness or bodily injury of the insured person’s furkid, when travelling outside Hong Kong together and the furkid is
insured under PRUChoice Furkid Care.

Trip c ancell ation
and curtailment
due to furkid’s  
injury or illness

[ Rare-in-market] Reimburses irrecoverable travel expenses paid in advance, or (in the event of curtailment)
additional accommodation and transportation expenses, if the furkid insured under PRUChoice Furkid Care 
unfortunately passes away due to bodily injury or illness, or requires surgery or confinement in licensed vet
clinic/hospital, resulting in trip cancellation or curtailment. The protection per trip is up to HK$ 30,000 for trip
cancellation and HK$ 50,000 for curtailment as a whole.

Trip interruption
due to
kidnapping

[First -in-market] In the event of trip curtailment or interruption due to the insured person or travel companion
being kidnapped during booked trip, Prudential will reimburse the insured person the irrecoverable loss or
additional overseas accommodation and transportation. The protection per trip as a whole for trip
curtailment/interruption is up to HK$50,000.

Costs and losses
incurred due to
kidnapping

Extension of  
enrolment and
renewal age
limit for annual
plan

[ Rare-in-market] The maximum entry and renewal age
for annual plan has been increased from 75 to 80.

“At Prudential, we listen to and understand our customers’ needs, while keeping pace with market trends. This latest product upgrade reflects our ongoing commitment to innovation and our promise to be there when it matters most,” added Han. “In 2024, Prudential’s general insurance business recorded a remarkable 14% year-on-year increase in overall gross premiums, significantly outpacing the market average growth rate of 5.8%. Notably, our pet insurance business has achieved impressive growth, with first-quarter new premiums surging by 428% compared to the same period last year. Looking ahead, we will continue to refine our product offerings and plan to launch an innovative protection solution centered on pet inclusivity, tailored to meet the evolving needs of our customers. Stay tuned!”

For more details about the plan and promotional offers, please refer to the product features and product brochure on Prudential’s official website.

Click here to download high-resolution images.

About Prudential Hong Kong Limited

Prudential has been serving the people of Hong Kong since 1964. Through Prudential Hong Kong Limited and Prudential General Insurance Hong Kong Limited, we provide a range of financial planning services and products including individual life insurance, investment-linked insurance, retirement solutions, health and medical protection, general insurance, and employee benefits to protect over 1.3 million customers in Hong Kong. In 2023, Prudential established its Macau branch to offer health insurance and financial solutions for the Macau community, completing its footprint in the Greater Bay Area. Please visit www.prudential.com.hk for more information.

^[1] In February 2025, Prudential commissioned international data analytics firm YouGov to conduct an online survey of 790 respondents in Hong Kong. Respondents were aged 20 and above, with a monthly household income of HK$25,000 or more. The study examined their travel insurance purchasing behaviours and the key factors influencing their decisions

^[2] Source: news.gov.hk/ (February, 2025) –

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Prudential launches enhanced “PRUChoice Travel” Insurance Plan to elevate travel experiences with comprehensive protection

ExtendMax , a leading consultancy in regulatory compliance , has been honored with the Green Leadership Award for its comprehensive ESG strategy that transforms regulatory compliance into sustainable impact.

HANOI, Vietnam, July 1, 2025 /PRNewswire/ — As ESG (Environmental – Social – Governance) becomes a global imperative, many small and medium-sized enterprises (SMEs) are still struggling to find a practical pathway forward. But ExtendMax, a Vietnam-based SME, proves otherwise: sustainable development does not solely belong to billion-dollar corporations with abundant resources—it begins with strategic intention and internal commitment.

Turning Compliance into a Sustainable Advantage

As a legal and technical consulting firm focused on import/export compliance for IT products, ExtendMax facilitates hundreds of VNEEP energy labeling certifications annually. However, the company doesn’t stop at helping clients meet regulatory requirements—it has elevated this service into a foundational pillar of its ESG strategy.

According to Mr. Tran Thanh Phuong, CEO of ExtendMax, the company works directly with the R&D teams of its clients, helping design products from the ground up to maximize energy efficiency and minimize environmental impact.

“We don’t just help products pass legal thresholds—we create competitive advantages,” said Mr. Phuong. “For Vietnamese tech products, the energy label has become a ‘green passport’ to access markets with strict sustainability standards. At the same time, we support international brands in navigating Vietnam’s environmental regulations, enabling them to enter the market faster and more responsibly. Compliance is no longer just about legality—it’s a strategic step toward long-term business success,” said Mr. Phuong.

By embedding ESG principles into supply chain advisory services, ExtendMax has helped numerous technology brands—from laptops, TVs, and monitors to printers—achieve energy efficiency certification and reduce emissions.

Building ESG from Within: People and Governance First

Beyond product-focused initiatives, ExtendMax sees people as the cornerstone of sustainable transformation. Guided by the belief that “Compliance Begins with People”, the company has built a three-tier ESG capacity-building model that includes mentorship, training, and real-time performance feedback.

Within just 18 months, over 80% of ExtendMax employees had upskilled in ESG competencies, contributing to an above-industry-average retention rate. The company also launched “Governance with Integrity,” a digital platform that enables transparent management, risk control, and compliance across all operations—with no legal violations recorded to date.

“ESG transformation is not a checklist or CSR formality. At ExtendMax, ESG functions as our operating system—from how we design services to how we hire, train, and lead,” Mr. Phuong emphasized.

Green Finance Opens New Pathways

According to the World Bank, by the end of Q1 2024, Vietnam’s outstanding green credit reached approximately VND 640 trillion (~USD 28 billion), accounting for 4.5% of the nation’s total credit portfolio. Vietnam also ranks among the top two ASEAN countries in issuing green, social, and sustainability (GSS) bonds.

This evolving financial landscape increasingly favors businesses with transparent and well-defined ESG strategies. It offers new opportunities for SMEs like ExtendMax—companies with modest size but ambitious, well-executed ESG roadmaps.

Green Leadership: Leading Through Action, Not Obligation

PwC’s 2024 regional data reveals that 53% of Asia-Pacific companies have set net-zero targets, yet only 42% have linked ESG performance to executive compensation—a clear sign of the implementation gap.

In this context, companies like ExtendMax—those who proactively integrate ESG into operations instead of waiting for top-down mandates—are reshaping the standards of leadership. The AREA 2025 recognition is not only a personal achievement but also a testament to a replicable green model for other Vietnamese and regional SMEs.

“Green Leadership is not a title—it’s a living commitment reflected in everyday decisions,” said Mr. Phuong.

Vietnam to Asia: A New Chapter for ESG Transformation

For ExtendMax, the AREA 2025 award is a milestone—but not the final destination. The company aims to expand its sustainable advisory programs into emerging sectors in Vietnam while sharing its ESG transformation framework with other markets across Asia.

From a local SME to a regional enabler, ExtendMax is emerging as a force in shaping ESG standards in Asia—a challenging yet promising journey in the age of green economy.

About the AREA Awards

The Asia Responsible Enterprise Awards (AREA), organized annually by Enterprise Asia since 2011, recognize businesses with outstanding contributions to social responsibility and sustainable development. In 2025, over 350 submissions across 19 countries and markets underwent a rigorous judging process based on relevance, effectiveness and reach, and sustainability.

ExtendMax was honored with the Green Leadership Award, a category that recognizes enterprises leading the way in environmental stewardship, climate action, and green innovation. This award highlights organizations that not only comply with environmental standards, but actively integrate sustainability into their strategy, operations, and industry influence.

ExtendMax’s recognition in this category places it alongside other leading Asian enterprises that are driving the region’s green transition—affirming that even small and medium-sized companies can make a meaningful contribution to a more sustainable future.

About ExtendMax Vietnam

ExtendMax Vietnam Company Limited is a leading provider of IT product conformity certification and Importer/Exporter of Record services, enabling seamless market entry and cross-border operations for global technology companies doing business in Vietnam. With deep expertise in regulatory compliance, ExtendMax helps clients minimize risk, reduce lead time, and optimize import-export processes without the need for a local legal entity.

In addition to its core services, ExtendMax is highly regarded for its VNEEP energy labeling advisory program, which supports both domestic and international manufacturers in meeting Vietnam’s stringent energy efficiency regulations. This comprehensive service includes identifying applicable technical standards, coordinating accredited testing, preparing energy labeling dossiers, and supporting post-certification monitoring. By doing so, ExtendMax empowers clients not only to achieve full legal compliance but also to enhance product competitiveness in a sustainability-driven market.

Founded in 2015 and led by industry expert Tran Thanh Phuong, ExtendMax has built a strong reputation for its integrity, execution speed, and ability to manage mission-critical projects for leading global brands in highly regulated sectors such as ICT, electronics, and civil cryptography.

HO: ExtendMax Villa, C01-L18 An Vuong, Duong Noi, Hanoi, Vietnam
Tel: +84 24 6666 3066 / +84 24 6666 3088
Email: [email protected] 
Website:

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

From Energy Labels to Green Leadership: The ESG Rise of a Vietnamese Compliance Firm