How Will Intrepid’s New DMC in Copenhagen Transform Northern European Travel and Boost Sustainable Adventure Tourism?

This week, Intrepid announced the launch of a new Destination Management Company (DMC) in Copenhagen, Denmark, which is set to serve as a hub for the company’s expanding small-group tours across Northern Europe. This move signals a strategic focus on increasing their presence in the region, with Intrepid targeting the growing demand for Nordic culture, nature, and sustainability-focused travel experiences.

Expanding Northern European Footprint

The new office in Copenhagen will act as the base for Intrepid’s Northern Europe small-group tours, a segment that has seen significant growth recently. The company plans to double its customer numbers in this region, aiming to increase from 4,000 to 8,000 customers over the next five years. Kristijan Švajnzger, Intrepid‘s Regional General Manager for East Europe, Nordic, and the Caucasus, expressed excitement about the new chapter for the company. He highlighted that Northern Europe is currently experiencing incredible growth, fueled by the increasing popularity of ‘coolcations’ and a surge in interest in Nordic culture. Additionally, the region’s stunning natural landscapes and strong focus on sustainability are major draws for travelers.

Meeting the Rising Demand for Sustainable Travel

According to Švajnzger, the rising interest in the unique landscapes and culture of Northern Europe is part of a broader global shift toward more sustainable and immersive travel experiences. Travelers are increasingly seeking out destinations that offer not just beauty, but also a commitment to sustainability—a key element that Intrepid continues to prioritize. As this demand continues to grow, Intrepid aims to be at the forefront, offering travelers experiences that align with their values, allowing them to explore new, lesser-known destinations in a responsible and enriching way.

This expansion comes as part of Intrepid’s larger 2030 growth strategy, which aims to extend its reach across Europe and beyond. The company plans to open six more offices over the next five years as part of its global expansion efforts, with the ultimate goal of reaching 600,000 customers annually. This strategy represents a significant investment in growing Intrepid’s global footprint, ensuring that the company can continue to provide transformative travel experiences to an expanding base of customers.

Global Impact of the Expansion

The decision to establish a Destination Management Company (DMC) in Copenhagen is not just about expanding operations in Northern Europe. Intrepid also views this move as a strategic way to enhance its global offerings. By having a local team in Copenhagen, Intrepid will be better positioned to offer tailored, locally-led travel experiences that resonate with travelers. This is an integral part of Intrepid’s broader mission to provide transformational travel experiences that go beyond traditional tourism, offering a more authentic, sustainable, and immersive way to explore new destinations.

The company’s small-group adventure tours are a key product in this expansion, as they provide travelers with a more intimate and enriching experience in less-explored regions. These tours are especially appealing to those looking to connect with the culture, nature, and people of their destination in a meaningful way. As Intrepid continues to expand its presence in Europe and globally, it is expected that more travelers will be able to access these unique experiences.

The Future of Small-Group Adventure Travel

The global market for small-group adventure travel is growing rapidly, and Intrepid is well-positioned to be a leader in this segment. Christian Wolters, Intrepid’s General Manager of North America Marketing, previously highlighted the significant global growth potential for this type of travel. As more people seek out authentic and immersive travel experiences, small-group adventures that focus on culture, nature, and sustainability are expected to continue their upward trajectory.

For Intrepid, this expansion into Northern Europe is a clear reflection of its ongoing commitment to meeting the needs of today’s travelers. As travelers become more discerning about their travel choices, Intrepid aims to offer them the opportunity to explore lesser-known destinations with the guidance of expert, locally-based teams. This move will not only cater to the rising demand for small-group tours but also reinforce Intrepid’s position as a leader in the global adventure travel market.

Local Impact and Long-Term Vision

The opening of the Copenhagen DMC is a significant step in Intrepid’s strategy to enhance its offerings in Europe. The company believes that its growth in Northern Europe, and the broader European region, will bring positive changes not only for the company but also for local communities. By expanding its presence in the region, Intrepid hopes to contribute to the local economy, provide more jobs, and foster greater cultural exchange. As part of its larger vision, Intrepid is committed to ensuring that its business growth goes hand-in-hand with responsible travel practices that benefit both travelers and the communities they visit.

With Northern Europe continuing to grow in popularity and with travelers seeking more meaningful and sustainable experiences, Intrepid is perfectly positioned to capitalize on this trend. The company’s focus on small-group tours, local expertise, and sustainability aligns perfectly with the values that today’s travelers hold dear. As Intrepid continues to expand, the global travel industry can expect to see more emphasis on sustainability, authenticity, and the desire for more enriching and transformational travel experiences.