G Adventures Sees 30 Percent Global Sales Surge in Black Friday and Cyber Sale

G Adventures, a leading small-group tour operator, has announced its most successful Black Friday and Cyber Monday sale ever, marking a milestone for the company’s annual discount event. With global sales up by over 30 percent and a 37 percent increase in the U.S. and Latin American markets, G Adventures has reported unprecedented demand for its 2026 trips at unbeatable prices.

The sale, which ran through Cyber Week until December 5, 2025, saw over 550 tours across multiple destinations, from Asia to South America and the MENA region, offering up to 30 percent discounts on travel packages. The massive sales figures reflect an ever-growing appetite for immersive travel experiences, with G Adventures’ classic tours and expedition trips seeing particularly strong demand.

Increased Demand for Global Destinations and Unique Travel Styles

The sale has revealed significant shifts in consumer travel preferences, with the most notable growth seen in destinations like Peru, Japan, and South Korea. G Adventures has also witnessed a resurgence in interest for polar expeditions, with Arctic trips and Antarctic journeys showing impressive growth figures. The appeal of the 18-to-Thirtysomethings market also continues to rise, with sales in this category growing by 16 percent, as younger travellers embrace adventurous, off-the-beaten-path destinations.

In particular, Asia remained the most popular destination, followed by North Africa and South America. For example, Japan saw an impressive 30 percent increase in sales, while South Korea experienced a 55 percent growth in bookings, highlighting the rising demand for culturally rich destinations in the East.

One standout trend from the Black Friday/Cyber sale was the growth in Geluxe, a premium travel option from G Adventures catering to travellers seeking upgraded active experiences with a more luxurious touch. Despite being excluded from the direct sale offers, Geluxe bookings surged by 33 percent, particularly appealing to older travellers who desire both comfort and adventure.

MENA Region Demand Skyrockets

The Middle East and North Africa (MENA) region saw explosive growth during the sale. Jordan reported a staggering 350 percent growth in sales, driven by its rising appeal as a safe and enriching travel destination. Similarly, Egypt and Morocco saw their bookings increase by 200 percent and 40 percent, respectively, as travellers flock to these historic, vibrant regions. With ancient wonders like Petra in Jordan and the Pyramids of Giza in Egypt, these destinations are increasingly becoming top choices for travellers looking to blend culture, history, and adventure.

Classic and Expedition Sales Hit Record Highs

Classic group tours from G Adventures experienced an increase of 40 percent compared to the previous year, reflecting the company’s ability to provide a diverse array of travel experiences that appeal to both seasoned and new travellers. At the same time, expedition sales grew by 15 percent, with the relaunch of polar expeditions creating new excitement for adventure tourism in remote areas.

The company’s success during this record-breaking sales period highlights not only the resilience of the tourism industry but also the growing desire for sustainable travel experiences. G Adventures remains focused on providing immersive travel options that support local communities, with a commitment to eco-friendly practices and responsible tourism.

Travellers Flock to the Outdoors, Cultural Exploration, and Adventure

With travel restrictions easing and borders reopening in many parts of the world, travellers are increasingly prioritising outdoor experiences and cultural exploration. Peru, with its iconic Machu Picchu and 66 trips planned for 2026, remains a favourite among G Adventures’ clientele. The South American country saw a 17 percent growth in bookings during the Black Friday and Cyber Week period.

Jordan and Morocco have quickly become top destinations for travellers interested in experiencing the history and beauty of the Middle East and North Africa, which further boosted their sales figures during this sales event. Jordan’s 350 percent increase in bookings demonstrates just how much demand for these destinations is growing.

A Monumental Year for G Adventures

In conclusion, G Adventures’ record-breaking Black Friday and Cyber sales represent more than just impressive numbers. They reflect the shifting preferences of travellers seeking to connect with unique cultures, explore remote locations, and embark on life-changing adventures. The demand for expedition travel, cultural exploration, and premium experiences shows that 2026 will be a significant year for the company and its customers.

For those planning to explore iconic global destinations or seeking new adventures in remote areas, G Adventures remains one of the most trusted operators in the small-group travel sector. With over 550 tours and a wide range of discounted offers, the company continues to provide memorable, life-enriching experiences for travellers of all ages.