Everything to Know About Spring Travel Trends for 2025

As visions of cherry blossoms, fields of tulips and sunny days start to fill travelers’ minds, the tourism industry is looking ahead to what will drive vacationers’ plans this spring. 

Among the observed trends so far are an increased appetite for spending among Gen Z travelers, an uptick in bucket-list trips such as safaris, demand for warm-weather escapes and more. Read on to see what else is in demand among travelers this season. 

Editor’s note: This story was last updated on March 6, 2025. 

Trends From Squaremouth

Trend 1: Adventure Is In

Travel insurance marketplace Squaremouth surveyed more than 8,000 travelers about their spring break plans, finding that more than 60% of respondents are “seeking adventure” in their trips for the upcoming season. This is a significant increase from last year, when just 42% of travelers cited adventure as their primary trip goal. Squaremouth also found that sales of adventure travel insurance policies have increased 18% compared to 2024, with top activities ranging from hiking/trekking to going on safari, snorkeling, scuba diving and horseback riding.

Trend 2: Spring Safaris 

Squaremouth’s report showed an 18% increase in bookings for safari destinations, including South Africa, Botswana and Kenya. The rise in safari travel is related to an overall trend toward taking bucket-list trips in 2025, according to the company. 

Trend 3: Warm Weather Rules

Last year, Squaremouth saw many travelers looking for “coolcations” in the spring — but for 2025, it reported a decline in interest for cooler-weather destinations such as Switzerland, Iceland and Antarctica (in some cases, down as much as 60% from last year). Instead, the list of in-demand destinations for spring travel is topped by Mexico and the Bahamas. Other popular countries include Japan, Italy and the Dominican Republic.

Trends From Hilton

Trend 1: International and Warm-Weather Destinations Are In

Destinations seeing the biggest spike in searches on Hilton’s website for spring travel include Los Cabos, Mexico; Costa Rica; the Caribbean; Japan; and Amsterdam, all international hot spots. Most-searched locales include Hawaii; Cancun, Mexico; Orlando, Florida; Tokyo; and Las Vegas. 

Trends From Villas of Distinction

Trend 1: Families Are Looking for Villa Escapes

Based on booking trends, luxury villa rental company Villas of Distinction reports that families and multigenerational groups are driving villa bookings this spring. 

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Trend 2: Hawaii and the Caribbean Are Top Villa Spots 

Hawaii ranks as the company’s top destination for the season, followed by Jamaica, St. Martin, Barbados and Turks and Caicos. Barbados and Costa Rica have seen increased interest over 2024, and Mexico continues to see year-over-year growth. 

Trends From Bread Financial 

Trend 1: Gen Z Is Splurging 

Bread Financial, a financial services company, released insights about spring break travel that show Gen Z is leading in spending, as well as splurging on extras. Twenty percent of respondents from this generation say they are willing to spend on the best experiences (the highest of all generations), with 37% staying at resorts and 37% booking spa experiences. The company found that Gen Z travelers are also 2.6 times more likely to pay for extras such as city tours or language classes. Other findings include that 38% will travel internationally and 60% will fly to their destinations.

RELATED: 6 Summer Travel Trends for Luxury Travelers  

Bread Financial even found that Gen Z is doing some major pre-trip spending: 97% of this age group’s respondents are prepping for their getaways by shopping, be it for apparel (63%), footwear (44%), beauty products (46%) or jewelry (30%). 

Trends From Kampgrounds of America

Trend 1: Going Camping 

Kampgrounds of America (KOA) reports that 17.4 million camping households plan to travel for spring break this year, an increase from 16.5 million last year.  

Trend 2: Solo Travel for Spring

KOA also reports that 36% of Gen Z travelers are likely to take a solo trip this spring, along with 28% of millennials, 25% of Gen X and 22% of boomers. Another finding indicates that 36% of men are going solo this spring. 

Trend 3: Prioritizing Relaxation 

Instead of the traditional idea of partying over spring break, KOA found that 48% of those traveling this spring are looking to slow down and enjoy being in the moment. Forty-four percent want travel experiences that will help them recharge, while 66% want to spend time being active outdoors.

Trend 4: “Bond Breaks”

Travelers are choosing camping as a means of bonding and creating connections, according to KOA. Forty-three percent of campers are traveling with their significant other, compared to 36% of non-campers; 40% of campers are taking family trips, versus 34% of non-campers; and 59% of millennials want to spend time with friends this spring.

Trend 5: “Cowboy Core” 

The rising trend in cowboy culture is driving interest in Southern states such as Texas, Oklahoma, Arkansas and Louisiana this spring among 29% of campers, 33% of Gen Z and 34% of millennials. Another 29% of campers are heading to Florida, Georgia, Alabama, South Carolina and North Carolina to take part in the lifestyle.