A Blank Canvas for Your Travel Stories

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A Blank Canvas for Your Travel Stories

Gone are the days of being frantic and frazzled while searching for your nondescript luggage in a sea of sameness at baggage claim. With the luggage range aptly named Tela, which is Italian for “canvas,” travelers can transform their suitcase into a journal of sorts easy to spot from anywhere. Created by B Corp certified studio design and innovation consultancy Morrama, in collaboration with Italian luggage brand Phoenix, these suitcases – available in the Tela 40 Cabin Luggage, the Tela 70 Trunk Check-In, and the Tela 100 Trunk Plus Check-In – serve as blank canvases free from any obstructive grooves or pockets. Their minimalist concept allows for easy personalization with stickers and other ephemera to document the story of your travels.

Two light-colored suitcases, one mint green and one sky blue, stand side by side on a white pedestal. Both have four wheels and are against a plain, light background

“We deliberately kept the front face of the suitcase completely free from distractions,” says Jo Barnard, founder and CEO of Morrama. “Every bump, scratch, and sticker represents a travel memory and it is something a user should cherish.” What’s more, the deceptively simple design lays the framework for potential artist collaborations and future graphic exploration.

Two modern hard-shell suitcases are stacked, with a purple suitcase standing upright on top of a white suitcase positioned on its side, both against a plain white background

The front and back shells of the Tela suitcases are completely smooth, without any niches that might distort a sticker’s presentation. They’re made from aerospace-grade polycarbonate, 30% of which is derived from recycled materials. The trolley handle spans the entire width of the suitcase, an intentional engineering move meant to maximize packing space and avoid the need to fit belongings around the handle grooves.

Three white suitcases of varying sizes are lined up. The smallest suitcase features a colorful artwork depicting a geometric human figure. Each suitcase has wheels and a handle

Equally as smooth is Tela’s ability to maneuver through a variety of indoor and outdoor terrains. 360-degree wheels ensure a near-effortless glide as weary travelers navigate from paths, sidewalks, and streets to planes, trains, and automobiles.

Three white suitcases of varying sizes are positioned in a row against a plain, light gray background

The interior is designed without the traditional textile covering that hides all the typical assembly fixings. Not only does this reduce unnecessary materials while adding extra packing space, it allows you to repair all the of the suitcase components with a standard screwdriver. Recognizing that travel can be unpredictable, Phoenix offers a take-back program to rescue, repair, or recycle broken suitcases.

Front and side views of a white hard-shell suitcase with four spinner wheels and a built-in TSA-approved lock

The Tela 40 Cabin Luggage is available in a range of four pastel colors (Aquamarine, Sky Blue, Lillac, and Sand), along with the classics Black and White, while the larger Tela 70 Trunk Check-In and Tela 100 Trunk Plus Check-In come in Black and White. The Tela collection is a show-stopper at the airport as it becomes a bespoke personal accessory through your travels. All that’s left to do is book your next destination!

A lavender-colored suitcase with an extended handle and four black wheels, viewed from the back against a light gray background

Close-up of a black wheel attached to the bottom of a light purple hard-shell suitcase on a plain background

A close-up view of a purple suitcase with a handle and a zippered compartment. The brand name "PHOENIX" is embossed on the front

upclose details of interior of a purple suitcase

upclose details of interior of a purple suitcase

details of interior of a purple suitcase

details of interior of a purple suitcase

A person in a white shirt and orange watch is adjusting a strap inside an open, empty, light purple suitcase on a white surface

To shop the Tela collection by Morrama and Phoenix, visit phoenix-voyage.com.

As the Senior Contributing Editor, Vy Yang is obsessed with discovering ways to live well + with intention through design. She’s probably sharing what she finds over on Instagram stories. You can also find her at vytranyang.com.


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