Hindsight is 2024 | Our top 12 stories of the year

As 2024 comes to a close, it’s time to reflect on a year filled with innovation, challenges, and pivotal moments in the Asia Pacific travel tech scene. From the rapid evolution of AI-driven travel tools to shifts in traveller behavior and emerging trends shaping the way we experience the world; this year has been anything but static.

Our industry experts have offered sharp insights, and our community has engaged with ideas that will drive the conversation forward into 2025. In this roundup, we’ve curated some of our most popular posts from the year — stories that not only highlight the pulse of travel technology across APAC, but the key events that influenced its evolution throughout the year.

Whether it was exploring new solutions for long-standing challenges, predicting trends no one saw coming, or spotlighting the human elements that technology can’t replace, these articles capture the essence of where we’ve been and where we’re headed. Join us in revisiting the posts that sparked debate, offered clarity, and provided a window into the future of travel tech.

January: Luxury travel forecasted as a top trend in tech-powered 2024

Luxury travel forecasted as a top trend in tech-powered 2024

February: Smooth succession at Expedia Group as Gorin takes over from Kern

Smooth succession at Expedia Group as Gorin takes over from Kern

March: Swept up by Swiftie, and blame AI for everything

Swept up by Swiftie, and blame AI for everything

April: AI and what it means for business travel management

AI and what it means for business travel management

May: How did we allow this to happen? Viator’s founder Rod Cuthbert on the rise of Google

How did we allow this to happen? Viator’s founder Rod Cuthbert on the rise of Google

June: With “innovationism” as its new philosophy, Trip.com Group comes roaring back

With “innovationism” as its new philosophy, Trip.com Group comes roaring back

July: Weeva, sustainability tool for hospitality, to close down

Weeva, sustainability tool for hospitality, to close down

August: Hopper doubles down on HTS to power banks and credit cards to “build new space in travel

Hopper doubles down on HTS to power banks and credit cards to “build new space in travel”

September: Accor on hunt for global media agency, limits distribution partners to four

Accor on hunt for global media agency, limits distribution partners to four

October: The New Work Paradigm: Covid’s lasting legacy

The New Work Paradigm: Covid’s lasting legacy

November: Inside Expedia’s B2B engine, powering 60,000+ travel partnerships

Inside Expedia’s B2B engine, powering 60,000+ travel partnerships (WiT Studio)

December: It’s a go! Korean Air-Asiana merger holds big promise for Korea travel

It’s a go! Korean Air-Asiana merger holds big promise for Korea travel